Cistern of Thoughts

Disarray

TestNew

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Sample FIle

R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. When you click the Knit button a document will be generated that includes both content as well as the output of any embedded R code chunks within the document. You can embed an R code chunk like this:

SELECTIVE METHODS OF ONLINE FIELD EXPERIMENTS - IMPORTANCE OF NATURAL EXPERIMENTS

Authors: Avinash Kuchipudi | Harendra Prasad B | Raghu ram Ambati |Ashok Reddy |Vivek Velagala (Group 6) Synopsis The number of experiments being conducted on internet tend to have high number of observations. The analytics driven business of websites and e-commerce need these experiments to identify parameters which can help to develop the business. Natural experiment model is one such method where the several unknown parameters can be identified. The article explains a few techniques for researchers in navigating the online field experiment arena.

WEB ANALYTICS

PAPER: WEB ANALYTICS 2.0: EMPOWERING CUSTOMER CENTRICITY Introduction Web Analytics is a mixture of science and art and its goal is improving the customer’s experience while surfing a website. Why is it a science? - It is a science because it uses a scientific methodology and techniques such as statistics, data mining etc. Why is it an art? - It is an art because improving a website requires creativity balancing user-centric design, content, image, promotions etc.